12-07-2011
70's campaign
Valuable Prizes for Lucky Savings Account Customers, ADIB Egypt Launches the 70 Nationwide Campaign
Cairo, 2011 – ADIB Egypt launched the 70 Nationwide Campaign to its customers, through which it will give away valuable prizes to 70 winners, in 70 branches in 70 days.
The three-month campaign that began in June enables customers to open a savings account at any ADIB Egypt branch or deposit a minimum of EGP 25,000 in their existing account to enter a draw for one of 70 prizes provided by the bank, which include 20 Omrah trips, 20 trips to Sharm El Sheikh for two people and 30 Television screen 50” plasma screens.
Nevine Loutfy, Managing Director and CEO of ADIB Egypt said, “The 70 Nationwide Campaign comes within the framework of the bank’s effort to encourage new customers to open savings accounts as well as encourage existing customers to increase the balance of their savings accounts. ADIB Egypt is always keen on providing numerous rewarding offers and prizes that develop a bond between the bank and its customers, which is in line with the bank’s strategy that aims at achieving customer satisfaction.”
The campaign draw will take place every month to announce the winners, provided that the deposited amount remains in the account for at least a one full month during the campaign period. If the deposited amount remains throughout the entire campaign, customers will be given a new chance to win every month.
This campaign is a milestone towards emphasizing the bank’s growing presence through its network of branches across Egypt. In addition, it provides new and existing customers with the opportunity to learn about the unique services and benefits provided in accordance with the principles of Islamic Shari’a. Furthermore, the campaign aims to encourage a segment of customers, who previously did not engage in any banking activities, to open their first savings account and begin practicing sound financial planning.
